Movimento Transformers is a Portuguese non-governmental organization dedicated to promoting civic engagement and social participation among youth. They empower young individuals, especially those at risk of social exclusion, to become active agents of change in their communities.

Empowering Future Generations | Movimento Transformers x Coca-Cola

THE ENTERPRISE

Movimento Transformers develops innovative programs focused on youth empowerment, addressing social challenges, and fostering a culture of volunteerism and social responsibility.




THE MAINSTREAM ENTERPRISE

Coca-Cola Portugal, part of The Coca-Cola Company, operates in the beverage industry. The company is actively engaged in corporate social responsibility initiatives that promote sustainability, community development, and social innovation.

THE PARTNERSHIP

In partnership with Coca-Cola Portugal, Movimento Transformers developed the "Bora Jovens Hands-On" program. The initiative provides young people with skills and opportunities to enhance employability and foster active citizenship. It includes workshops, mentoring sessions, and hands-on projects that encourage community engagement.

QUOTE FROM THE SOCIAL ENTERPRISE

“Partnering with Coca-Cola Portugal has enabled us to scale our impact, reaching more young people and providing them with the tools to transform their futures and communities.”
— Joana Moreira, Executive Director, Movimento Transformers

QUOTE FROM THE MAINSTREAM ENTERPRISE

“Collaborating with Movimento Transformers on the 'Bora Jovens Hands-On' program reflects our commitment to social responsibility and empowering the next generation.”
— Manuel Bastos, Sustainability Manager, Coca-Cola Europacific Partners Portugal




IMPACT

The "Bora Jovens Hands-On" program has successfully engaged 150 young individuals, focusing on developing interpersonal communication, problem-solving, and critical thinking skills. The program has contributed to reducing youth unemployment and social exclusion.

IMPACT KEY METRICS

150 young participants trained
80% of participants reported increased self-confidence and readiness for employment
30 community projects initiated by participants