HRVATSKI KIŠOBRAN X DM-DROGERIE MARKT D.O.O.

Hrvatski Kišobran (Croatian Umbrella) is a Croatian social enterprise specializing in the production of umbrellas. The company employs 70 people, integrating 10 individuals with disabilities into the production process. Over the years, Hrvatski Kišobran has built a strong presence in the European market, with a production capacity of 250,000 umbrellas annually. The company’s focus on employing vulnerable groups has played a key role in their growth and success.

THE ENTERPRISE

Hrvatski Kišobran is dedicated to social inclusion, particularly by integrating people with disabilities into their workforce. The company has a history of working with various vulnerable groups, starting with 55+ women and later including convicts, before focusing on people with disabilities. 90% of the individuals with disabilities employed by the company find permanent work, with many staying on in the company for the long term.

THE MAINSTREAM ENTERPRISE

DM-Drogerie Markt d.o.o. (DM Hrvatska) is a major drugstore chain operating across Europe, including Croatia. DM is known for its wide range of products in categories such as personal care, health, beauty, household items, and more. The company emphasizes quality, sustainability, and customer care, and is committed to social and environmental responsibility.

THE PARTNERSHIP

Since 2012, Hrvatski Kišobran has produced corporate gifts and merchandise for DM, which is used both internally and externally by the company. In addition to the business transactions, DM has been an important mentor to Hrvatski Kišobran, providing valuable guidance that has contributed to their growth and success. DM also carries Hrvatski Kišobran products in their stores.

“We learned the most important lesson: in business you should not always run after income and instant high profit. A high profit margin does not always guarantee long-term sustainability. And that a brand is not built by marketing experts, but by heart.”
— Hrvatski Kišobran

IMPACT

The partnership with DM has been critical in ensuring the stability and sustainability of Hrvatski Kišobran. Through this cooperation, Hrvatski Kišobran has been able to establish a strong export offering, which would not have been possible without DM’s support. Additionally, the company has successfully integrated people with disabilities into their production processes, providing them with long-term employment opportunities.

IMPACT KEY METRICS

Growth from 10 to 70 employees, with 10 individuals with disabilities
All production runs on renewable energy sources, with a focus on green production
All paper from the production process is recycled back into the lacquer industry
The company uses certified wood from sustainable sources
Achievement of WISE (Work Integration Social Enterprise) legal status in Croatia