Soeder
Soeder, Switzerland’s leading all-natural skincare company, focuses on returning soap to its authentic origins, emphasizing planet-safe skincare accessible to all. The company was founded in 2013 in Zurich by Hanna and Johan Olzon Åkerström. At the beginning they sold goods for daily use.
Two years later Soeder made its first natural soap, the flagship product of the company nowadays. This natural soap is made according to the centuries-old method of saponification and comes without artificial additives. Instead, Soeder uses the best cold-pressed oils and ingredients such as wheat protein and Swiss honey, to protect and nurture the skin, providing a unique alternative to products containing synthetic additives.
Today, Soeder produces its natural soap in a variety of scents. The product range has also become broader. From soap to face cream, from deodorant to shampoo, a wide range of natural care products are produced on-site in the factory in Switzerland, with a commitment to making skincare kinder to both the body and the environment.
The partnership with Goldbach Group
Goldbach is a digital advertising expert and neutral aggregator for cross-media ad inventory. It provides the infrastructure for brands to achieve their communication goals. Its client-centric, programmatic platform offers easy access to advertising inventories across TV, radio, print, online, mobile, and outdoor media in the DACH region. Goldbach offers real-time performance metrics, automated targeting, and optimized advertising contacts. The company invests in technology, forms partnerships, and attracts motivated talent, emphasizing dialogue, cooperation, and a long-term perspective.
The partnership with Soeder began in January 2021 when Goldbach sought a sustainable gift idea for its clients. Goldbach was drawn to Soeder's commitment to local production, delightful scents, and refillable packaging. As a result, Soeder provided its partner with personalized 250ml soap bottles in the Herbal Garden scent, made from ingredients of 100% natural origin.
This soap bottle, a sustainable gifting item, exemplifies eco-friendly practices. It features durable, recyclable packaging that can be refilled using Soeder’s unique refill system, accessible throughout Europe at competitive prices.
Moreover, Goldbach has installed Soeder's natural soap in its office spaces, including employee restrooms and community areas like kitchens. This subtle integration promotes the social enterprise's values and aligns with the company’s commitment to sustainability, as employees use the product daily. This initiative not only supports eco-friendly practices but also reinforces the dedication to sustainable actions and ethics in everyday operations.
“An uncomplicated and friendly business relation with a company that perfectly mirrors our values and ethics towards localness, sustainability and transparency. We are happy to continue our loyal business relationship over the time and it's a pleasure to witness each other's development and growth in Europe throughout the years.”
- Alessandra Faraone - Brand Marketing Manager, Goldbach Group
The Impact
- Positive Customer Impact: Soeder guarantees products that provide a positive impact on customers’ lives.
- Energy Reuse: The energy from soap manufacturing is harnessed and reused to power the production line and heat the building, supporting the initiative to make the factory energy positive by 2026.
- Employee Strength: 75 individuals employed as of July 2024.
“We cherish this long-standing partnership and business relation with the Goldbach team. Our mutual respect and shared value is paramount for our steady continuous partnership.”
- Corina Suter - Corporate Gifting Manager, Soeder AG